META BEACH AT CANNES LIONS

Meta Beach at Cannes Lions 2026 was designed to bring Meta’s evolving creative ecosystem to life, creating a destination where brands, creators, culture, and emerging technology could converge. The experience transformed the beachfront into an immersive playground of interactive demos, creator-led programming, and hands-on exploration of Meta’s latest AI and wearable innovations. The Creator Sandbox invited guests to experiment with new creative tools and personalized content, while Meta AI Glasses and a series of collaborations across fashion, food, wellness, florals, and visual art extended the experience beyond technology alone. The result was a culturally driven environment that made emerging tools feel accessible, expressive, and rooted in real human creativity.