META HOUSE AT CANNES FILM FESTIVAL

Meta House at Cannes Film Festival 2026 was designed to create a distinct Meta presence within one of the world’s most established cultural moments, bringing together filmmakers, creators, technology, and hospitality under one roof. The experience transformed the Majestic Hotel on the Croisette into an immersive destination where guests could explore Meta’s latest AI and wearable innovations through hands-on demos, programming, and social experiences. The Blue Carpet reimagined the traditional red carpet from the guest’s perspective, surrounding attendees with flashing cameras and spotlights while capturing the moment hands-free through Ray-Ban Meta glasses. A dedicated Wearables Atelier and showcase of the Palme d’Or further connected emerging technology with the heritage and glamour of Cannes. The result was a contemporary hospitality experience that positioned Meta naturally within the evolving future of storytelling and culture.