At NBA All-Star Weekend 2024, we put fans at the center of the action—drafting them to Team Pixel, capturing their rookie photos, and letting them posterize friends with Pixel 8’s Magic Eraser. From scanning NBA history with Google Lens to on-court battles and a surprise Lil Yachty performance, every moment was Pixel-powered. With 5,000+ drafted rookies, 6,000+ giveaways, and 190K fans engaged, we proved the Pixel 8 is truly built different.

Role: Creative Director