To launch Moda Operandi’s men’s site, we created a content-rich digital trunk show featuring Don C—complete with fashion film, lookbook, behind-the-scenes cuts, and custom GIPHYs. The drop didn’t just look good, it moved the needle: 30M+ press impressions, 98% site traffic spike, and 83% new customers (including a 400% surge in sneakerheads). This was proof that high fashion and high engagement can absolutely coexist.

Role: Executive Creative Director, Creative Strategy, Event Vis ID, Storyboarding, Directing, Set Design, Sound Design.