To make a splash at top music festivals, Bai needed an unmissable brand experience—so we built a touring lounge that turned heads from Stagecoach to ACL. Festival-goers immersed themselves in lush, photo-ready spaces like the mirrored Infinite Elsewhere and the kaleidoscopic Upside Down, all while sampling Bai’s vibrant flavors. The result? 7.5M social impressions, 246K bottles sampled, 150+ influencer posts, and must-visit status in Forbes and BizBash.

Role: Executive Creative Director, Creative Strategy, Event Vis ID, Web Design, Content.