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[ Type ]
Experiential Marketing
[ Description ]
To celebrate the Knicks’ season kickoff, Chase Bank teamed up with RUN DMC to create The Pizza Joint—a 15-day pop-up blending New York’s icons: pizza, Hip Hop, and basketball. Fans enjoyed Knicks-themed pies, Chase cardholder perks, and live performances from Raekwon, RUN DMC, and more. With 6,000+ visitors, 14M content impressions, and a 2020 Shorty Award win, this buzz-worthy activation turned brand loyalty into a cultural moment.
Role: Executive Creative Director, Creative Strategy, Event Vis ID, Web Design, Content.
[ Year ]
2020
THE PIZZA JOINT

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