To launch Uber One for Students, we took The One Shop on a 12-campus tour, turning everyday convenience into an interactive experience. Students stocked up on essentials, grabbed exclusive merch, and snapped pics in vibrant vignettes—like our Taco Bell sauce wall—while select stops featured live DJs and custom giveaways. The result? 25K+ new subscriptions, 162+ hours of brand engagement, and a whole lot of campus buzz.

Role: Creative Director